How to Present Technical Information so People Will Understand, Care, and Remember 
#WESTpresenting

WEST and The Society of Professional Consultants are partnering to bring you this engaging workshop.

How well can you explain complex science and technology concepts to people outside your field of expertise? If you work in biotech, pharma, or engineering, you’ve learned your presentations need more than snazzy slides and polished prose to keep your audience engaged. If you want to capture and keep an audience’s attention, you need to explain your technical topic in an uncomplicated way.  

In this session, you’ll learn a proven process to structure your technical talk so your audience understands, cares, and remembers. You'll also get access to a planning worksheet you can use to make your presentations memorable and understandable.

Attend this workshop to:

• Hear how to capture and keep your audience’s attention by using the three “cons”
• Find out how to make your “big idea” remembered, repeated, and retweeted
• Learn how to use business storytelling principles instead of bullet slides
• Discover techniques that make your technical topic easier to understand 

About the Presenter 

Rick Pollak is the owner and Chief Explanation Officer of Presentation Medic, a company that specializes in curing boring technical presentations. Before starting his consulting business, he spent 35 years at Motorola, explaining complex wireless communications networks to non-technical audiences. Rick has been a featured speaker at technology conferences in the U.S. and Canada. He’s coached speakers for TEDx events and been a guest lecturer at Boston-area universities. Rick is an accomplished jazz musician (keyboard and guitar) who believes that structure and story are the keys to make people remember songs and speeches. He is the operations and membership director of the Society of Professional Consultants.